Marketing Communication  addressed the issue of tomorrow, how it will be shaped by creative approaches and by the rapidly changing trends. The prominent people from both academics and business life shared their knowledge on this issue, while showing the clues of foreseeing tomorrow. The questions of the future were considered by their experience and theoretical understanding of marketing communication. In this sense
the lecturers of Brandmarker were composed of people with high appreciation and critical viewpoint on the nature of marketing communication, who are considered to be experts in their branches.  

BJ Cunningham Famous Entrepreneur, Marketer

BJ started out importing classic cars from LA. Staring bankruptcy in the face when the market collapsed, he formed The Enlightened Tobacco Company and established DEATH cigarettes as 'the honest smoke'. He then built and sold a successful brand marketing agency, and is currently developing the luxury shoe designer Georgina Goodman.   

Further qualifications: 

Magnus Lindkvist is an active member of TED, a congregation and yearly seminar in California featuring some of the world’s foremost innovators, scientists, thinkers and artists among its members. Furthermore, Magnus Lindkvist is a course director at Stockholm School of Entrepreneurship, a collaborative partnership between Stockholm School of Economics, The Royal Institute of Technology, The University College of Arts, Crafts and Design and medical university Karolinska Institute. 

Mats Georgson, Georgson Business Strategy&Brand Management , CEO

Mats is a consultant, lecturer and Associate Professor within strategy, market communication and brand management. He has a Ph.D. from the University of Connecticut and teaches regularly at the University of Stockholm and Berghs School of Communication. Mats has more than 15 years experience within his fields – both in the role as buyer, consultant and educator. His experiences range from strategy development to implementation in the fields of corporate culture, communication, products, services and design. Mats worked for many years at Ericsson, most recently as the Global Brand Director for Sony Ericsson. He has also worked at several different consultant and advertising agencies in Sweden and USA.

 Dr. Gregg Bennett,  3M Turkey, General Manager

Dr. Gregg Bennett has had his Bachelor’s Degree from Winsconsin University Chemistry Department and his PhD from Massachusetts-Amherst Universty in the field of Polimers and Engineering. Bennett has joined 3M Industry and Consumption Sector Research Labaratory in 1991. He has developed many adhesive substances and tape during this period. He worked as the part of technology transfer duty of 3M’s Eurolab where takes place in Germany. Between the years 1997-2001 within the increasing responsibilities he had in 3M,  in May 2001 he had been the Global Technical Manager who is responsible from the sales and production of polimers. In 2003, he had been the responsible manager from the 3M International Labarotaries. A while ago, he had been the General Manager of 3M Turkey.  He has 21 patents in the USA.

Anna Rita Hadjigavriel, Head of Mid and East Europe, Africa and Middle East Regions, Nielsen Customized Research

 For the past 17 years Anna Rita Hadjigavriel has focused on emerging markets within market research field.
Anna Rita Hadjigavriel chaired projects mostly comprised of multinational companies at Nielsen, in which she was responsible for Northern Africa and ME from 1993 to 2006.
She lectured within Esomar, the International Market Research organization, several times. 

Tunc Kılınç, fikiratolyesi.com, Founder 

Tunc Kılınc has started his university education on computer science in the U.S.A after graduating  from Kabatas Erkek Lisesi (Kabatas High School). Even though learning the systems analysis and programming languages were interesting to him at first sight, he had his Bachelor’s Degree from Business Administration and Marketing.  

He has started his first job exprience in Turkey, in Procter&Gambler at the Marketing Department. Then, he has worked as a Client Director in Alice/BBDO,  later has become Sales and Marketing Manager in Nissan, then Marketing Manager in Komili, followed by being a headhunter in Nicholson International. His final job in his professional career was in Turkcell.. 

During the 6 years period he worked in Turkcell, he started as the Service Quality and Customer Satisfaction Manager, then continued his career here as the Sales Development and Planning Manager. Then, Tunc worked as the responsible manager from the Individual Clients. Finally he ended his corporate life, as the vice General Manager responsible from Innovation activities at Shubuo – which offers Value Added Services for Turkcell.  
After 16 years of Professional business exprience, since May 2005, he now runs his own company where he can create new ideas. At the same time, Tunc does training, consulting, and coaching to firms and individuals in the areas of innovation, creativity, and customer relationships.

 Tunc has also been sharing his thoughts in his blog (www.fikiratolyesi.com) since December 2005. 

Alemsah Öztürk is Managing Partner & Creative Director of 41 29, a digital marketing Agency focusing on creating online experiences, word of mouth projects, advergames and trendwatching.
41? 29! created brand experiences for; Elidor, Levi's, Dockers, DeBeers, Mini, Ulker, CafeCrown, Trident, and so on. Before that, he was working as experiental marketing director at Manajans/JWT advertising agency, creating 360 degree marketing projects for clients like Miller, EfesPilsen, DTC...

He blogs regulary at antifit.com, marketallica.wordpress.com. He is also reowned speaker as well, he spoke at "Interactive Marketing Conference", "WOMM Conference", "MediaCat Workshops" and so on.